IT'S OFFICIAL. We're super excited to announce our partnership with Primal Patterns Chennai, an incredible fitness studio by legendary strength and conditioning coach Shanker Basu!

Our partnership went live at a perfect opportunity at Mr Basu's yearly weightlifting workshop at Primal, where the attendees got to experience UNRACK precision-engineered weightlifting products. What better way to begin your lifting journey than with equipment that's top notch?!

"And so today I’m so excited to have our latest product sets here, with the user knowledge and experience from the very best in the field - Mr Basu. Weightlifting has given me so much focus, drive and courage in my life - and building these products is my way of saying you can too!"

Here's more on what happened at the workshop!